The relaunch of this historic Italian chocolate brand required the creation of a series of new products: the new tablet and praline are characterized by a very refined and rich design close to Liberty Style to which the Brand refers. The aim was to create products that stood out from competitors and that could visually attract attention, anticipating the richness of taste.

 

designed @ MAD-E packaging ecosystem

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creative direction: Tiziano Saitta

product design: Tommaso Ceschi

accounting: Nicola Leguti