New design for Semplicissimi Doria biscuits. A common and familiar shape characterized by an icon in low relief that immediately allows you to identify the main ingredient of the biscuit. It doesn't get simpler than that!
The developed design will allow to easily expand , through the creation of a new icon, the range of products while always maintaining a coherent formal language. Simple, smart and good too!

 

designed @ Mad-e packaging ecosystem

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creative direction: Tiziano Saitta

design: Tommaso Ceschi

client management: Nicola Barbieri, Mattia Tirloni