The design of this family of motor oil bottles is the result of an in-depth analysis of the user experience, with the aim of enhancing functionality, recognizability, and perceived value. An ergonomic study of how the product is held and used led to the identification of a distinctive grip area, generating a graphic element inspired by the shape of an L, instantly recognizable.
This element becomes the core of the project: an iconic feature that defines the entire range and strengthens brand identity on the shelf. The L is not merely a stylistic detail, but a smart solution that combines ergonomics and functionality, integrating a transparent window that allows immediate visual control of the oil level.
A design that transforms a practical need into a distinctive signature, improving the user experience and setting the product apart in the market.