New structural packaging design for Hoover brand products focused on creating a new unboxing experience that reorganizes the internal spaces of the box, creating different levels of discovery of the product inside.
The use of the "Red Hoover" in all elements of the internal structure of the box creates a visual experience that immerses you in the Brand.  The internal geometry creates a plane from which, as on the mythical red carpet, only the most important elements of the product emerge.
The structure is obtained from a single die cut paper sheet that fits without the use of glues and rivets. New ergonomic study of the handles that allow a comfortable grip both on the right and left handed and regardless of the size of the hand.

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designed @ Arteficegroup

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project team
creative director: Tiziano Saitta
designer: Tommaso Ceschi
art director: Daisy Viviani
business developer: Matteo Bonetti